#MythOrVax Vaccination Campaign

Challenge
TikTok has partnered with ONE Campaign, UNICEF, Viral Facts Africa (WHO), and the African Union to launch the second phase of the #MythOrVax campagin to combat the spread of misinformation about COVID-19 vaccines.

Solution & Impact
I collaborated with the cross-functional team and NGO partners to create a new visual identity for the campaign.
I delivered a seamless user journey while including all the videos and assets provided by the parters. I also designed the banners for five Lives on TikTok to highlight the voices of medical experts.

Scope
2 months

PR & Social Media asset

I Assisted the Global Policy and PR managers to distinctly convey the purpose and message of the vaccination campaign. In order to reach a broader audience, we opted to develop a new logo and an animated banner as official assets. The design also extended to a playful and interactive microsite with an educational tone, effectively capturing users' attention.