Challenge
For TikTok’s Valentine’s Day campaign, my team needed a landing page to invite users to participate in the event with our partners.

Solution & Impact
I co-led the design of the landing page and the creative assets from concept to production-ready. To launch the lottery game on the landing page, I collaborated closely with the backend team and data team to build logic for choosing a random winner.

Based on user data, we attempted to republish the banner on a regular basis to invite more users to participate in the game. I worked closely with the legal team to implement the terms and conditions for participation in the event, which was partnered with hotels and luxury resorts.

Scope
3 months